UKR
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Utkarsh.

Business Analyst · Product Thinker · Data Storyteller

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About Me

Turning complex business
challenges into elegant solutions.

Utkarsh Kumar Rajput
Utkarsh Kumar Rajput Photography
Utkarsh Kumar Rajput Photography
Utkarsh Kumar Rajput Photography
Utkarsh Kumar Rajput Photography

I'm a results-driven Business Analyst with 1+ years of experience at SalesCode.ai — the world's first AI-powered Intelligent Route-to-Market Platform.

I specialise in SFA, DMS, and eB2B solutions for leading CPG/FMCG enterprises across India, Saudi Arabia, and Nepal. My strength lies in translating complex business requirements into user stories, wireframes, and product features — from client workshops to UAT and go-live.

Backed by a B.Tech from VIT and hands-on experience in data analytics, BI dashboards, and Python-based automation, I bridge the gap between business vision and technical execution.

Experience

Where I've made impact.

A journey through enterprise tech, data analytics, and healthcare innovation.

SalesCode.ai
Business Analyst
📍 Gurgaon, India 📅 Apr 2025 – Present
  • Primary BA for Coca-Cola Saudi Arabia, Coca-Cola Nepal, Hindustan Coca-Cola (LBPL & BBPL), Zydus Wellness, and CavinKare across SFA, DMS, and eB2B implementations.
  • Led end-to-end requirement gathering — produced BRDs, FRDs, user stories, wireframes, and prototypes using Jira and Confluence.
  • Managed the CokeBuddy eB2B app — scoped multi-channel order management flows (WhatsApp, PWA, Mobile App) and coordinated UAT with bottler teams.
  • Supported DMS implementations for Zydus Wellness — facilitating cross-functional workshops, gap analysis, and stakeholder sign-off.
  • Delivered client-facing presentations, demos, and product walkthroughs to senior CPG decision-makers.
CityFlo
Business Intelligence & Marketing Analyst
📍 Mumbai, India 📅 Sep 2023 – Nov 2023
  • Built interactive BI dashboards with geohash-based location plotting and heat maps (Python, Tableau) for data-driven pricing decisions.
  • Automated data pipelines using Python (BeautifulSoup, Selenium) and Amazon RDS (PostgreSQL) — reducing manual data entry significantly.
  • Conducted market research to design targeted digital media campaigns, improving audience segmentation effectiveness.
Medide, VIT Vellore
Research & Data Analytics Head
📍 Vellore, India 📅 Jun 2023 – Oct 2023
  • Managed blood bank data within a 15 km radius, enabling real-time user accessibility for a healthcare platform.
  • Designed clinic booking and appointment management systems — collaborating with hospitals for streamlined operations.
  • Developed advertising and revenue models using data-driven insights, aligning with long-term sustainability goals.
Projects & Certifications

Things I've built & earned.

From AI-powered RTM platforms to satellite-based crop classification.

SalesCode.ai RTM Platform
Enterprise Platform

SalesCode.ai — Intelligent RTM Platform

Led BA efforts for the world's first AI-powered Route-to-Market platform, serving Coca-Cola, Zydus Wellness, and CavinKare across multiple geographies.

SFADMSeB2BJiraConfluenceAgile
Product Management

CokeBuddy eB2B App

Multi-channel order management across WhatsApp, PWA, and Mobile — retailer onboarding journeys and UAT coordination.

MobileUAT
Satellite Crop Classification
Research · VIT Capstone

Satellite-Based Crop Classification

Integrated Sentinel-1 SAR and Sentinel-2 data with ML models on Google Earth Engine for crop type classification and health assessment.

Remote SensingMLGEEPython
CityFlo BI Dashboards
Data Analytics

CityFlo BI Dashboards

Interactive dashboards with geohash-based heat maps and automated data pipelines for data-driven pricing decisions.

TableauPythonPostgreSQLSelenium

Artificial Intelligence and Machine Learning

Powered by Google Developers — SmartInternz, Dec 2023

Microsoft Certified: Azure Administrator Associate (AZ-104)

Cloud infrastructure management, virtual networks, storage solutions, and identity/access management — Microsoft, Dec 2023

Business Analyst Experience Certification

Finlatics, Sep 2023

Skills & Tools

My toolkit.

A blend of business acumen, technical proficiency, and analytical thinking.

Business Analysis
BRD / FRD User Stories Use Cases Gap Analysis Process Mapping UAT Wireframing
Domain Expertise
Route-to-Market SFA DMS eB2B CPG/FMCG
PM & Collaboration
Jira Confluence MS Excel PowerPoint Google Workspace
Analytics & BI
Tableau Power BI SQL PostgreSQL Python Pandas NumPy
Cloud & Engineering
Azure (AZ-104) Amazon RDS Selenium BeautifulSoup Scikit-Learn TensorFlow
Get in Touch

Let's build something
great together.

Whether it's a product idea, a business challenge, or just a conversation — I'd love to hear from you.

Email
utkarshkr.13@outlook.com
LinkedIn
Utkarsh Kumar Rajput
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